I was responsible for branding Founders. A series of companies specializing in the food industry and private equity. I developed the primary logo and a series of logo variations to support the brand.
I played with the concept of the bird and specifically the Swallow for many reasons. This bird in particular, travels far, is quick and resourceful while being extremely hardworking. I also loved the idea that you “swallow” food.
In order to really develop the identity of the company I also explored a series of prints, and a full palette to support accross all touch points.